15 Golden Rules To Immediately Grow Your Business
Business
15 Golden Rules To Immediately Grow Your Business
Simon Ackland says "This is business basics 101. Yet most businesses don't do it"
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It is 5 times easier to sell something else to your existing customers than to get a new customer.
- If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
- Where possible only sell to people who want what you have
- If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
- When promoting your products find the “right appeal”.
- The more information you give in your ads, the more you’ll sell.
- Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
- Never ever run any advertisement without monitoring the response.
- Monitor everything you do to promote your business.
- Don’t try to be creative or original.
- Use benefit headlines in all your ads.
- Client testimonials increase credibility - and sales.
- Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
- Don’t listen to opinions and advice from well meaning friends, family and business associates.
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