Almost a third of all websites on the Internet are powered by WordPress. That number in itself is astonishing. WordPress has certainly grown in the past decade in particular, and they know how to bring new features in at the right time to keep users happy.
In the past few years the importance of SEO has risen quite dramatically. WordPress understands this and has ensured there are more ways than ever to help improve your SEO.
There are quite a number of content management systems (CMS). But many find WordPress to be the most user friendly and helpful – especially your SEO company. In this day and age where there is so much competition, webmasters need to be looking to take any advantage they can to ensure success.
There is simply so much you can do with WordPress; you are truly spoilt for choice! So if you thinking about using WordPress as your CMS, take a look below at some of the benefits for improving your overall SEO:
SEO Specific Plugins
With WordPress there are a lot of different plugins available, so much variety that it can be difficult to choose the right one, and you certainly don’t want to have too many plugins on your website because this can slow it down.
However, there are two SEO focused plugins that you should consider. These are the Yoast SEO and the All-in-One SEO Pack plugin. There are two different versions, there is the free or the premium, which is packed even more of amazing tools that help you with your SEO.
These two plugins are particularly useful if you are just getting started with SEO and aren’t really sure what is best practice. These plugins will help guide you through SEO. The good news is, even the free version of these plugins are packed with features. Have a look at some of the free features:
Yoast SEO Plugin
- Snippet preview
- Control of website breadcrumbs
- Google preview
- Readability assistance
- XML sitemap guidance
- Canonical URLs
All-in-One SEO Plugin
- XML sitemap assistance (including image XML)
- Automated meta tags
- Canonical URLs
- AMP and Google Analytics support
- General SEO optimisation assistance
Quicker Loading Time
One of the most important aspects for your website is that it loads fast. With more and more users on their mobile phones, they are becoming increasingly impatient and will bounce off your website if it doesn’t load in time. Realistically, you probably have about 2-3 seconds before a user leaves.
This means that you could have the best SEO in the world but if your website takes too long to load, then not many people will not actually see it. So it is lucky that WordPress offers some speed optimisation focused plugins that can assist you in ensuring your website is loading as fast as possible.
The Ease of Optimisation
As touched on in the introduction, WordPress makes SEO easy for beginners. This CMS can help you reach your SEO goals as it allows for a faster setup and configuration. The tools and plugins associated with WordPress mean that you can get stuff done faster without compromising on the quality of work.
WordPress is awesome for blogging websites or for sites that have a blog component, because there are almost always little changes you can make to optimise your content just that little bit better. For example, WordPress reminds you to fill out fields such as:
- Meta data and description
- Tags and categories
With so much already happening in your world, anywhere that you are able to save time is a true blessing. So you can have SEO friendly content, and extra time on your hands for other important aspects of your business.
Social Media Focused Plugins
With so many people on social media these days, you would be silly not to have a business profile on at least one of the available platforms. It is important that you share all the hard work you are doing on your website, like creating new content, with your followers on social media.
The good news for WordPress users is that there are some great auto-sharing plugins available that make the process as a whole much more easier. There are a few plugins that you should look into and find the right one for your website:
- Blog2Social: Social Media Auto Post & Scheduler
- Sassy Social Share
- Social Auto Poster (this is a premium plugin)
With all the helpful features and plugins that WordPress provide, it is easy to see why so many people choose this CMS and it certainly is a very helpful tool when assisting and improving your SEO.
The great thing about WordPress is that it is geared towards helping all people. So it doesn’t matter if you are new to SEO or have been in the game a while, you are more than likely going to find this tool very useful.