Back To The Future...Create A Digital Mailing ListTraditional marketing uses direct mail
strategies and a mailing list.
New marketing blends traditional with digital and web based marketing
and the comparable strategy is email
marketing and a digital mailing
list.
As more
business owners and marketers switch on to the internet to
grow their businesses, they often forget about the some of the Marketing
101 basics.
They attract new leads from people stumbling across their websites at
one
end of the scale.... READ MORE>>
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With 16.9 Million Internet Users In Australia, Are You Getting Maximim Value From Your Internet Marketing?
Too many businesses are not! But don't stick your head in the sand...
If you would like to get better results from your web marketing or internet marketing, you are not alone. ...More>>
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Customer Acquisition
You need it now more than anytime before!
When it comes to acquiring new customers, you need to build databases quickly and cost effectively. This means using technology, email marketing and the internet.
Most business owners would not have the appropriate technology and advanced analytics you need for an internet based customer acquisition program; technology that can also help determine your allowable cost-per-new-client, so you know your limits as well as when to increase spending.
Spam compliant email marketing technology allows you to not only communicate with your database cost effectively, but to understand and build Business Intelligence about your customer's behaviours. ...MORE>>
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Make Sure Your Marketing Efforts Are Not Doomed To Failure
If you are going to spend money on a marketing campaign, at least get the conversion strategy right!
I get a bit funny sometimes when I see a marketing campaign destined to be a failure... More>>
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Social Networking Accelerates As A Place To Do Business...Savvy Marketers Gather Leads, Build Brands
That's right! We have been telling you that for a while and you were probably thinking it was more hype. But now there are some good statistics to back it up...DON'T GET LEFT BEHIND...More>>
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Inbound Marketing Will Save You Money And Help Beat The Recession
Here we go again! Another fad marketing strategy trotted out when the going gets tough.
I don't blame you for thinking that way, but there is a major swing happening in marketing that you simply cannot ignore. Magnetic marketing is a process of getting new customer to contact your business...More>>
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Nobody knows you yet...so what are you going to do about it?
So you have put your web pages on the internet and you expect people to know of your presence, but without a well thought out promotion and marketing effort... this will not happen...
Let’s face it – NOBODY KNOWS YOU YET!
Finishing creating pages for your web site is not the end. In fact, it is only the beginning. Just as completing your schooling is not the end but the beginning of your journey in the world beyond the walls of your classroom. ...MORE>>
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Lost...Client Leads From Your Website
Unlike the TV series "Lost", we show you how to Find them again by automating the lead generation from your website.
1. Are You Still Using Email To Collect Leads And Enquiries From The Web?
With the vast majority of websites using a simple email based form (or no form at all, just a phone number) for prospective clients to respond to, how many:
- disappear into a Junk or Spam folder? or
- simply get Lost or buried in a full inbox? and/or
- don't get followed up for days (or ever)
When these email leads are tracked down (if ever) and contacted, guess what the biggest response is? That's right, they don't remember you or your company and most can't even remember why they would have made an enquiry. How many sales is this costing you? ...MORE>>
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2009's Top Five Explosive Web 2.0 Trends...Powerful Yet Cost Effective Marketing Strategies
Web 2.0 is the second generation of the Internet.
Web 2.0 is transforming the Internet into an even more powerful tool for businesses seeking to leverage technology to drive revenue, increase profits and reduce expenses.
Virtually all businesses will be spending their marketing dollars online in the New Year. In fact, BtoB Magazine found that 79 percent of marketers plan to increase their online marketing budgets for 2009. ...More>>
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10 Ways To Thrive During A Slowing Economy!
According to a report from The ClickZ Network, Nov 7, 2008, the company predicts interactive media spending will rise 7.2 percent next year as offline media spending falls 1.4 percent.
1. Start from the beginning...Your Brand
Make sure that your brand talks to your clients and maybe it's a good time to make a change.
Re-launch your business, show the world that you are not worried and business is booming. Positivity must be expressed to drive positive actions this is the law of attraction at the best. ...More>>
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Web 2.0, the second generation of the Internet
Simon Ackland says that Web 2.0 is transforming the Internet into an even more powerful tool for businesses seeking to leverage technology to drive revenue, increase profits and reduce expenses. Simon Ackland went on to say that SMI Digital Agency provides an holistic approach to Digital Marketing.
As Simon Ackland says, it is easy to understand that virtually all businesses will be spending their marketing dollars online going forward. In fact, BtoB Magazine found that 79 percent of marketers plan to increase their online marketing budgets for 2008. In doing so, businesses will need trusted and experienced individuals, such as Simon Ackland or companies like SMI Business Impact(the business that owns SMI Digital) behind them in order to fully capitalize on the following top five hot Web 2.0 trends: ...More>>
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Building A Successful Website
Simon Ackland says, "Building a successful website can be a distinct competitive advantage for you."... meaning increased lead to client conversions and of course getting an improved return on your investment. ...More>>
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15 Golden Rules To Immediately Grow Your Business
Simon Ackland says "This is business basics 101. Yet most businesses don't do it"
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It is 5 times easier to sell something else to your existing customers than to get a new customer.
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If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers. ... More>>
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