Lost...Client Leads From Your Website
Unlike the TV series "Lost", we show you how to Find them again by automating the lead generation from your website.
1. Are You Still Using Email To Collect Leads And Enquiries From The Web?
With the vast majority of websites using a simple email based form (or no form at all, just a phone number) for prospective clients to respond to, how many:
- disappear into a Junk or Spam folder? or
- simply get Lost or buried in a full inbox? and/or
- don't get followed up for days (or ever)
When these email leads are tracked down (if ever) and contacted, guess what the biggest response is? That's right, they don't remember you or your company and most can't even remember why they would have made an enquiry. How many sales is this costing you?
2. A fast response to new leads will improve your sales results
You (or your sales team) must act quickly while the prospective client is still 'hot' or at least 'warm'.
What if you didn't have to worry about lost emails and could simply click on the 'Leads' tab of your Customer Relationship Management (CRM) system each morning and discover a bunch of new leads for the sales team to contact straight away. What if the information provided in the CRM even qualified the Leads so you could prioritise them?
Further, suppose that each of these new leads had received an automated email response saying that their enquiry had been received and they would be contacted within 24 hours. That would demonstrate professionalism and reinforce the relationship straight away with the prospective client, and the CRM would provide strong support to ensure the contact was made within 24 hours.
That would speed up the sales process wouldn't it? Not only would you make more sales, but the ROI on your overall marketing expenditure would be vastly improved...imagine, a happy CFO!
3. Salesforce CRM is the answer
SMI Digital is the digital marketing agency of SMI Business Impact which specialises in strategic planning, business development, marketing and business automation services. To discover the best all-round CRM solution for our clients, we have tested and investigated many options. What we found was that Salesforce CRMprovides the best mix of:
- ease of use,
- no on-site software (fully secure web based),
- super-fast roll-out and
- the ability to automate both the sales and sales management business processes in small companies right through to multi-national sized corporations.
As a result, SMI has been appointed as a partner with Salesforce and under this arrangement, we will bring the first of what will become a suite of business automation and business process management solutions to our clients and contacts.
For a 30 Day Free Trial of the Salesforce software, click on the Free Trial button and you will be taken to a web page where you will need to click on the Free Trial image again...there is no software to load, just a simple web based system.
4. With Salesforce CRM, you don't have to be BIG to look or act BIG.
Small, large or growing, it doesn't matter because the solution is fully scalable...it will grow with you and as part of your business development and marketing strategy, it will even help to drive your business growth.
Salesforce has a solution for small businesses right through to major organisations like Toyota (Europe), Travelex (across 5 continents), AON (across 7,000 employees), COGNOS, Cisco, Google, Drake International, and of course SMI, to name a few.
5. Why not give Salesforce a go?
If you are not ready for a free trial just yet, give us a call to discuss suitability for your business or to ask any questions or to find out how you can better utilise your website (you do have one don't you?) for lead generation and increase sales. Maybe your priority or need is more client, stakeholder or shareholder communication and relationship development. Either way, we prepare customised strategies and solutions to deal with your particular situation.
Better still, rather than call us, fill in SMI's Salesforce registration form by clicking on Register Interestand see how quickly we follow you up!
Give it a try and investigate the ROI. Of course, you may prefer to just read a bit more about Salesforce first by clicking on Salesforce - experience CRM success.
SMI Digital: Dedicated to building your business through digital and web based marketing and business development strategies
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If you don't have the time or expertise, let our team of Digital Marketing, Marketing and Management Consulting experts help you. SMI Digital specialise in helping small to medium sized businesses build their sales and marketing knowledge and systems to increase lead generation and sales conversion; client, shareholder and stakeholder relations strategies; international digital marketing and business development; online sales systems; email marketing; SEO and social media optimisation; web advertising; brand design; website design and development.
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