Laura Ashley
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See how we have created a website to increase the client's online exposure and facilitate lead generation
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Business Name: Laura Ashley |
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Business type: Fashion |
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Background:
• Laura Ashley is one of the world’s best-loved fashion and home furnishings companies
• The company has growing franchise operations all over the world,
including the Far East, Australia, Scandinavia and South America, as
well as increasing numbers of licensing projects for products including
carpets, eyewear, scarves and bedlinen. |
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Problem:
• Not maximising their presence online
• Lack of online enquires and lead generation
• Not having an eMarketing Plan
• Need to communicate efficiently with metrics within email marketing.
• Not empowered with technology to manage and control their content. |
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Solution:
We created a digital solution that suited Laura Ashley's needs by:
• Creating an eMarketing Action Plan
• Effective website design strategy's to generate enquires
• Automatic Lead Generation
• Powerful datamining tools
• E Commerce System to easily update their website
Digital Tools Used:
Key Performance Metrics:
• Not published |
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Filed Under: Uncategorized