There is no denying that SEO is complicated and with thousands of different elements it often hard to explain and understand.
It can feel overwhelming trying to plan and execute a successful SEO strategy and balancing between ranking and giving users what they want. Luckily, Google is getting incredibly good at ensuring that the pages that rank are those that users want. Personalised and location-based search are helping users find what they want quicker.
There are a few simple elements of SEO that will provide a strong base for your strategy and build some visibility. These 5 SEO tricks below will take you the majority of the way to a successful ranking.
Accessible and crawlable URLs
You want and need Google to be able to find your website and delve deep into what it contains. It needs to be able to understand all of your images, videos and links that are included so that it can be put into the web index.
It may seem simple but so often it is gotten wrong. Having the right keywords that both relate to your content and are regularly searched by users is crucial. Keywords are targeted in your optimisation efforts and therefore need to be able to solve the problems that people are searching. They should relate directly to your content based off what people are searching.
Understand what Google thinks is relevant
Google will include all of the features that it believes is relevant to the searcher in its search engine results pages (SERPs). Conduct a few searches based on what you believe people are searching and identify the key features that you need to include in your campaign. If there are any holes, i.e. elements that you think people want but other businesses aren’t providing, take advantage and fill the gaps.
Boost page speed
Page speed is a really important element as it is a big determining factor in your bounce rate. Pages that take more than a few seconds to load can encourage people to look elsewhere which is undoubtedly bad for your business. Of course, Google also considers page speed and if it’s slow, you won’t rank.
Regardless of how impressive your page looks and all of the snazzy images, videos and animations, if it takes time to load, no one will get to see it.
Make compelling titles and descriptions
Titles and descriptions, first of all, help Google determine what your page contains and its relevance to the user and once it is on the page it attracts users. Google frequently uses the title and meta description in order to determine how a page ranks. The description is what persuades people to click on your website so making it compelling will improve not only your rank, but also clicks.